Background

Product Strategy
My background in UX design has evolved into shaping end-to-end product systems across complex ecommerce experiences. I focus on strengthening foundational patterns, simplifying complex systems, and aligning teams around measurable outcomes that improve how customers discover, shop, and receive their orders.
Design Leadership
As a design leader, I focus on building strong teams and creating environments where people can do their best work. Through clear communication, trust, and shared accountability, I help cross-functional teams move from discovery to delivery while raising the quality and impact of the work.
